March 2023 – Present
Director of Business Process & Analytics
LCP Media
Promoted to launch and lead a brand new department focused on building internal platforms, automation infrastructure, and system integrations. Defined the department's vision and strategic roadmap from scratch, prioritizing initiatives that connect business systems, eliminate manual work, and dramatically improve team productivity across the organization. Work closely with engineering, product, and executive leadership to ship API integrations, custom applications, and intelligent workflow automation that delivers measurable ROI. Led the integration of AI-powered tools and virtual staffing solutions to enhance marketing effectiveness, content personalization, and operational efficiency. Overhauled the company's HubSpot CRM instance—executing a comprehensive data cleanup, optimizing sales and marketing workflows, and enabling advanced automation that improved lead management and conversion tracking. Collaborate with stakeholders across all departments to gather requirements, scope solutions, and measure impact through clear metrics and continuous user feedback loops.
Department Leadership
Product Strategy
AI Integration
Automation
April 2022 – March 2023
Project Manager of Internal Operations
LCP Media
Built a custom project management platform from the ground up to dramatically improve visibility and coordination across teams. Gathered requirements from stakeholders across multiple departments, defined project scope and success metrics, and partnered with technical resources to design, develop, and launch the platform. Integrated automation and API connections throughout the system to reduce manual data entry, eliminate redundant work, and seamlessly connect with existing tools in the company's tech stack. Defined integration requirements across ambiguous and evolving business needs, working closely with stakeholders to scope API connections between disparate systems. Served as the bridge between technical and non-technical teams—translating engineering constraints into clear business outcomes and facilitating alignment on trade-offs, timelines, and expected impact. Developed scalable processes that improved operational efficiency, empowering the team to handle significantly increased project volume without proportional headcount growth.
Project Management
Platform Development
Process Design
API Integration
January 2020 – Present
Operations & Automation Consultant
Freelance
Design and build automation solutions, AI virtual staffing implementations, and system integrations for small and medium-sized businesses. Partner with clients to deeply understand their workflows, identify high-impact automation opportunities, and implement solutions that deliver immediate efficiency gains. Specialize in deploying AI-powered virtual staff and autonomous agents that handle customer interactions, data processing, and repetitive operational tasks—enabling lean teams to scale output dramatically. Architect end-to-end workflow automation using REST APIs, webhooks, and integration platforms, translating complex business requirements into clear technical specifications. Lead client workshops and solution presentations, demonstrating automation strategies and conducting live demos to ensure clarity, buy-in, and successful adoption across teams. Collaborate with stakeholders across sales, marketing, and operations to develop automation strategies that align with organizational goals, reduce costs, and accelerate growth.
Automation
AI Virtual Staffing
Consulting
API Integration
October 2014 – April 2022
Director, Multi-Campus Operations
Christ Community Church
Progressed through multiple leadership roles from Lighting & Scenic Director to Student Ministries Programming Lead Director, ultimately overseeing programming and production operations across 5 campus locations serving thousands of attendees weekly. Managed over $2M in creative production and technology capital improvement projects—owning the entire lifecycle from needs analysis and vendor negotiations through on-time, on-budget delivery. Led teams of 10-15+ staff and volunteers, coordinating schedules, fostering collaborative culture, and maintaining high standards across all campuses. Spearheaded a comprehensive rebranding initiative for the Jr. High ministry and successfully launched new programming that unified Jr. High and Sr. High students into a cohesive community. Directed all social media and digital content strategy, managing the ministry's digital presence to increase engagement and connection with students and families. Administered Planning Center platforms for weekend services and student ministry across all locations—managing scheduling workflows, coordinating production teams, and training staff on system usage. Conducted regular interviews with students, parents, and volunteers to inform programming decisions, ensuring events and services remained relevant and impactful.
Multi-Site Operations
Team Leadership
Capital Projects
Digital Strategy
December 2013 – September 2014
Site Lead / Project Manager
Wave AVL
Managed a diverse portfolio of audiovisual integration projects for clients nationwide, including serving as Site Lead on a $2.25 million installation in Fredericksburg, VA. Served as the primary liaison between clients and the company, translating technical requirements into clear project plans and maintaining strong relationships throughout the project lifecycle. Led teams of 10-15 staff and freelance installers, coordinating complex schedules across multiple concurrent projects while ensuring seamless execution and high-quality standards. Conducted detailed risk assessments and proactively addressed issues before they impacted timelines or budgets. Demonstrated quick thinking and adaptability in overcoming unexpected project challenges, consistently delivering successful completions despite shifting circumstances and tight deadlines.
Project Management
Client Relations
Team Leadership
Risk Management
August 2008 – April 2013
Founder & Chief Operating Officer
Feed The Crave Ministries
Founded and led a 501(c)(3) non-profit organization focused on providing low-cost, nutrient-dense meals to communities in Central and South America while developing discipleship training programs for churches domestically and internationally. Led all day-to-day operations including supply chain logistics, vendor negotiations, financial oversight, and international shipping coordination. Directed marketing efforts and managed the organization's digital content strategy, increasing visibility and engagement through targeted campaigns. Acted as product manager for the meal programs—ensuring nutritional value, cost-effectiveness, and scalability. Developed curriculum for discipleship training programs, ensuring alignment with the mission and maximizing impact across multiple countries and cultures.
Founder
Operations
Non-Profit
International
